James Mahoney serves as the Senior Director of Marketing and Membership at NAFSA: Association of International Educators, where he leverages over 25 years of strategic marketing and communications experience to enhance the organization's outreach and engagement with international educators. In his current role, James is...
James Mahoney serves as the Senior Director of Marketing and Membership at NAFSA: Association of International Educators, where he leverages over 25 years of strategic marketing and communications experience to enhance the organization's outreach and engagement with international educators. In his current role, James is pivotal in developing and executing comprehensive marketing strategies that address the diverse and evolving needs of NAFSA's membership base. His expertise in brand strategy and integrated marketing communications allows him to create tailored campaigns that resonate with various segments within the international education community.
One of James's key projects includes the establishment of an integrated brand marketing and membership organization, which has significantly improved member engagement and satisfaction. By implementing innovative direct response campaigns that utilize a mix of direct mail, print and digital advertising, email marketing, search engine marketing (SEM), and social media outreach, he has successfully increased membership growth and retention rates. His hands-on approach to campaign management ensures that each initiative is not only strategically aligned with NAFSA's mission but also effectively executed to maximize impact.
James's skills in consumer insights and market analysis enable him to identify emerging trends and opportunities within the international education sector, allowing NAFSA to stay ahead of the curve. His ability to negotiate contracts and manage media planning further enhances the organization's marketing efforts, ensuring that resources are allocated efficiently and effectively. With a strong focus on building relationships and fostering community among international educators, James Mahoney continues to drive NAFSA's mission forward, making a lasting impact on the global education landscape.
