As Vice President at Adience, James Keeling leverages over 15 years of specialized B2B experience to drive impactful market research initiatives that empower clients with actionable insights. His current role involves overseeing a diverse portfolio of key projects that span various industries, focusing on delivering...
As Vice President at Adience, James Keeling leverages over 15 years of specialized B2B experience to drive impactful market research initiatives that empower clients with actionable insights. His current role involves overseeing a diverse portfolio of key projects that span various industries, focusing on delivering high-quality, engaging research findings that resonate with stakeholders. James is particularly adept at developing B2B marketing strategies that align with clients' objectives, ensuring that every piece of research not only informs but also inspires strategic decision-making.
Under his leadership, Adience has successfully implemented innovative methodologies in quantitative and online research, enhancing the depth and reliability of customer insights. James's expertise in segmentation and brand architecture has enabled clients to refine their messaging and positioning, ultimately leading to more effective advertising campaigns. His commitment to fostering collaborative relationships within the team and with clients has created an environment where trust and transparency are paramount, making the research process not only productive but also enjoyable.
James's passion for understanding market dynamics and consumer behavior drives him to stay ahead of industry trends, ensuring that Adience remains at the forefront of B2B market research. His ability to translate complex data into clear, actionable strategies has made him a sought-after thought leader in the field, and he continues to mentor emerging professionals in the industry, sharing his knowledge and insights to cultivate the next generation of market research experts.
