James Michael Hughes is a seasoned marketing professional currently serving as the Senior Manager for the Motion Picture Group at Lionsgate, where he plays a pivotal role in shaping the marketing strategies for a diverse array of film projects. With a robust background in the...
James Michael Hughes is a seasoned marketing professional currently serving as the Senior Manager for the Motion Picture Group at Lionsgate, where he plays a pivotal role in shaping the marketing strategies for a diverse array of film projects. With a robust background in the entertainment industry, James has developed a keen expertise in managing high-profile marketing campaigns that are meticulously aligned with release schedules and broadcast airdates. His ability to navigate tight delivery windows while ensuring the highest quality of marketing assets has been instrumental in achieving outstanding Key Performance Indicators (KPIs) across all accounts.
In his current role, James is entrusted with the comprehensive management of incoming marketing assets for Lionsgate’s Motion Picture Group productions, as well as overseeing collaborations with grantors, partners, and library acquisitions. His responsibilities extend to being the main contact for Lionsgate's extensive library of over 17,000 titles, where he expertly manages two Digital Asset Management (DAM) systems. This involves daily oversight of security permissions and access rights, ensuring that both internal teams and external partners can efficiently utilize the vast array of marketing materials available.
James's strong attention to detail and exceptional inter-departmental coordination have not only streamlined processes but have also fostered a collaborative environment that enhances creativity and innovation in marketing initiatives. His proficiency in digital marketing, social media strategies, and advertising, combined with his adeptness in editing and crafting press releases, positions him as a key player in the competitive landscape of film marketing. As he continues to drive impactful campaigns, James remains committed to leveraging his skills to elevate Lionsgate's brand presence and engage audiences in meaningful ways.