James Hough serves as the Head of Corporate, Events & Championship Partnerships at the Fédération Internationale de l'Automobile (FIA), where he leverages over 15 years of global marketing and partnership expertise to drive growth and innovation within the organization. In this pivotal role, James is...
James Hough serves as the Head of Corporate, Events & Championship Partnerships at the Fédération Internationale de l'Automobile (FIA), where he leverages over 15 years of global marketing and partnership expertise to drive growth and innovation within the organization. In this pivotal role, James is responsible for overseeing the global partnership activities associated with FIA’s diverse range of corporate, event, and championship programs. His hands-on approach ensures that all commercial and brand marketing aspects are meticulously managed, fostering strong relationships with Championship Promoters through regular consultation and diligent contractual monitoring.
James excels in optimizing communication and collaboration with agencies, ensuring that all stakeholders are aligned and working towards common goals. His strategic vision has led to the successful activation of high-profile partnerships, enhancing brand visibility and engagement across various platforms. By employing his skills in relationship building, commercial management, and marketing communications, he has effectively transformed the FIA’s partnership landscape, creating value for both the organization and its partners.
Key projects under James’s leadership include the development of innovative sponsorship activation strategies that resonate with audiences and elevate the FIA’s brand presence in the competitive sports arena. His expertise in event planning and media buying further amplifies the impact of FIA’s championship events, driving attendance and viewer engagement. Recognized for his entrepreneurial spirit and commercial acumen, James continues to push the boundaries of what is possible in the world of sports marketing, solidifying the FIA’s position as a leader in the international motorsport community.
