James Hook is a seasoned executive with over 35 years of experience in the orthopedic sector, specializing in joint replacement and biologics. As the Managing Director at FH Orthopedics, he plays a pivotal role in steering the company’s strategic direction in North America. His extensive...
James Hook is a seasoned executive with over 35 years of experience in the orthopedic sector, specializing in joint replacement and biologics. As the Managing Director at FH Orthopedics, he plays a pivotal role in steering the company’s strategic direction in North America. His extensive background encompasses a broad spectrum of responsibilities, including sales, marketing, operations, asset management, and profitability. This multifaceted position allows him to leverage his deep understanding of the orthopedic market to drive growth and innovation.
Under James's leadership, FH Orthopedics has embarked on several key projects aimed at enhancing product offerings and expanding market reach. His expertise in marketing strategy and product launch has been instrumental in successfully introducing new disposables and capital equipment to the market. James's strong relationships with surgeons, cultivated over decades of domestic and international experience, have proven invaluable in understanding the needs and challenges faced by healthcare professionals in the field.
Moreover, James is well-versed in regulatory compliance, including ISO 13485 and FDA standards, ensuring that FH Orthopedics maintains the highest quality in its products. His proficiency in medical sales and marketing management enables him to develop targeted campaigns that resonate with both healthcare providers and patients, ultimately driving sales and improving patient outcomes. As a thought leader in the orthopedic industry, James Hook continues to influence the landscape of joint replacement and biologics, positioning FH Orthopedics as a trusted partner in orthopedic solutions.
