James Farrar currently serves as the Senior Director of Client Development at Epsilon, where he plays a pivotal role in driving growth within the Healthcare Vertical of the Digital Media Division. With over twenty years of experience, including sixteen years specifically in the Digital Media...
James Farrar currently serves as the Senior Director of Client Development at Epsilon, where he plays a pivotal role in driving growth within the Healthcare Vertical of the Digital Media Division. With over twenty years of experience, including sixteen years specifically in the Digital Media and AdTech sectors, James has honed his expertise in client development and sales strategy. His deep understanding of the healthcare landscape allows him to collaborate effectively with some of the largest and most influential healthcare companies globally, crafting tailored digital marketing solutions that resonate with their unique needs.
At Epsilon, James leads a dynamic team focused on engineering and executing innovative advertising programs that not only meet but exceed both short-term and long-term objectives. His proficiency in lead generation, digital marketing, and email marketing empowers him to create impactful campaigns that drive engagement and conversion. James is adept at leveraging advanced tools like Salesforce.com to optimize client interactions and streamline processes, ensuring that every initiative is data-driven and results-oriented.
Key projects under his leadership have included multi-channel advertising strategies that integrate search engine marketing (SEM) and online marketing tactics, enabling clients to achieve significant ROI. His negotiation skills and expertise in advertising sales further enhance his ability to forge strong partnerships with advertisers and agencies alike. As a thought leader in the industry, James is committed to staying ahead of digital marketing trends, ensuring that Epsilon remains at the forefront of innovation in the ever-evolving landscape of healthcare advertising.
