As the Founder and CEO of BackPedal, James Dunn is at the forefront of revolutionizing theft protection for micromobility riders, particularly focusing on electric bikes. With a deep-rooted passion for cycling and a keen understanding of the challenges faced by riders, James has dedicated his...
As the Founder and CEO of BackPedal, James Dunn is at the forefront of revolutionizing theft protection for micromobility riders, particularly focusing on electric bikes. With a deep-rooted passion for cycling and a keen understanding of the challenges faced by riders, James has dedicated his expertise to creating a solution that not only addresses the pervasive issue of bike theft but also enhances the overall riding experience. Under his leadership, BackPedal is developing innovative smart technology that integrates seamlessly with ebikes, providing riders with peace of mind through a robust theft recovery system.
James's vision for BackPedal extends beyond mere theft protection; he aims to foster a community of joyful and secure micromobility enthusiasts. The company’s unique offering includes a dedicated 24/7 recovery team that actively hunts for stolen bikes, ensuring that customers receive an unbeatable 100% refund lifetime guarantee. This commitment to customer satisfaction and security sets BackPedal apart in the rapidly evolving micromobility market.
With a strong background in corporate finance and asset management, James leverages his skills in valuation and market risk to navigate the complexities of start-up growth and financial sustainability. His expertise in structured products and econometrics informs strategic decision-making, allowing BackPedal to scale effectively while maintaining a focus on innovation. As the micromobility landscape continues to expand, James Dunn is poised to lead BackPedal in shaping a safer, more enjoyable future for riders everywhere.
