As the General Manager at Historic Tours of America in San Diego, James Decker brings over 25 years of strategic leadership experience to the forefront of the hospitality and tourism industry. His role encompasses overseeing a diverse range of attractions, including the renowned Old Town...
As the General Manager at Historic Tours of America in San Diego, James Decker brings over 25 years of strategic leadership experience to the forefront of the hospitality and tourism industry. His role encompasses overseeing a diverse range of attractions, including the renowned Old Town Tours, San Diego Seal Tours, Old Town San Diego, and the historic Whaley House. James is dedicated to fostering a culture of excellence among his team of Cast Members, ensuring that every visitor experiences the rich history and vibrant culture of San Diego.
James's expertise in marketing and outside sales has been instrumental in driving visitor engagement and boosting revenue across all attractions. He employs analytical skills to assess market trends and customer feedback, allowing for the continuous refinement of services and offerings. His commitment to developing policies and procedures not only enhances operational efficiency but also aligns with the core values of Historic Tours of America, emphasizing exceptional customer service.
In addition to his operational responsibilities, James is adept at contract negotiations, ensuring that partnerships and collaborations are mutually beneficial and strategically aligned with the company’s financial goals. His leadership style is characterized by a focus on team development, empowering his staff to deliver outstanding experiences while achieving profitability. Through his strategic vision and hands-on approach, James Decker is not only steering Historic Tours of America toward financial success but also enriching the cultural tapestry of San Diego for both residents and visitors alike.
