Jamasa McPherson is a dynamic and innovative Senior Director of Design at Paramount+ International, where she leverages her extensive background in graphic design and user experience to shape the future of streaming services. With a proven track record of launching successful platforms and advertising campaigns...
Jamasa McPherson is a dynamic and innovative Senior Director of Design at Paramount+ International, where she leverages her extensive background in graphic design and user experience to shape the future of streaming services. With a proven track record of launching successful platforms and advertising campaigns for major brands such as Google, Tide, and Hulu, Jamasa brings a wealth of expertise to her role. At Paramount+, she is at the forefront of curating user-centered experiences that resonate with diverse international audiences, ensuring that the service remains competitive in the ever-evolving landscape of premium subscription video on demand and live streaming.
In her current position, Jamasa collaborates closely with iconic brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, Smithsonian Channel, and Showtime. Her leadership in design not only enhances the visual identity of Paramount+ but also drives engagement through strategic advertising and social media marketing initiatives. Jamasa's passion for creating compelling user experiences is complemented by her skills in art direction, creative direction, and brand development, making her a pivotal figure in the development of innovative content delivery strategies.
Beyond her professional accomplishments, Jamasa is a mentor and an occasional front-end coder, reflecting her commitment to nurturing the next generation of creative talent. Her global perspective, shaped by her travels, enriches her design philosophy, allowing her to craft experiences that are not only visually stunning but also culturally relevant. As she continues to push the boundaries of design at Paramount+, Jamasa McPherson exemplifies the intersection of creativity and technology in the modern media landscape.
