Jake Peterson is a seasoned Data Scientist with over a decade of experience in leveraging quantitative analysis to drive marketing and application growth. Currently serving as the Head of Data and Analytics at Vanta, Jake is at the forefront of building a robust data function...
Jake Peterson is a seasoned Data Scientist with over a decade of experience in leveraging quantitative analysis to drive marketing and application growth. Currently serving as the Head of Data and Analytics at Vanta, Jake is at the forefront of building a robust data function that empowers the organization to make data-driven decisions. His expertise spans a wide array of analytical disciplines, including web analytics, marketing analytics, and predictive modeling, which he skillfully employs to enhance Vanta's strategic initiatives.
At Vanta, Jake is leading key projects that focus on optimizing customer engagement and improving operational efficiency. One of his notable contributions includes the development of advanced segmentation schemas that facilitate innovative database marketing strategies, allowing Vanta to tailor its outreach and maximize conversion rates. Additionally, he is spearheading the implementation of a sophisticated email recommendation engine designed to enhance user experience and drive higher engagement levels among subscribers.
Jake's proficiency in programming languages such as R and SAS, combined with his experience in e-commerce analytics, enables him to extract actionable insights from complex data sets. His work on Acxiom's eEngagement Cluster has further solidified his reputation as a thought leader in measuring subscriber engagement, providing a standardized approach that can be adapted across various marketing channels.
As he continues to build the Data and Analytics function at Vanta, Jake remains committed to fostering a culture of data literacy and collaboration, ensuring that insights derived from analytics translate into meaningful business outcomes. His passion for innovation and strategic thinking positions him as a pivotal player in Vanta's growth trajectory, driving the company towards a data-centric future.
