As the Director of Incentive Compensation and Sales Analytics at Hologic, Inc., Jake Nielsen plays a pivotal role in driving sales performance and aligning compensation strategies with the company's overarching business objectives. With a focus on designing, implementing, and administering incentive compensation plans for over...
As the Director of Incentive Compensation and Sales Analytics at Hologic, Inc., Jake Nielsen plays a pivotal role in driving sales performance and aligning compensation strategies with the company's overarching business objectives. With a focus on designing, implementing, and administering incentive compensation plans for over 200 sales professionals, Jake is responsible for managing a substantial $30 million annual incentive budget that directly influences $1.7 billion in annual revenue. His expertise in strategic communications and sales management enables him to craft tailored compensation models that motivate diverse roles, from Vice Presidents to Clinical Account Managers, across 13 distinct job categories.
Jake's current projects include the development of advanced analytics tools that enhance the tracking and execution of incentive compensation plans. By leveraging data-driven insights, he ensures that compensation structures not only reward high performance but also foster a culture of accountability and excellence within the sales team. His collaborative approach positions him as a strategic partner to business leaders in Sales, Marketing, and Finance, allowing him to align incentive programs with key business goals and market dynamics.
In addition to his technical skills in customer relationship management (CRM) and multi-channel marketing, Jake's ability to communicate effectively across departments has been instrumental in driving customer satisfaction and new business development initiatives. His commitment to continuous improvement and innovation in incentive compensation strategies not only enhances sales productivity but also contributes to Hologic's mission of advancing women's health through cutting-edge medical technologies.
