Jake Nelson is a dynamic force in the eCommerce landscape, currently serving as a Founding Member and Advisor at Buck98 LLC. With a rich background as the head of an eCommerce agency, Jake made the strategic decision to pivot his career towards a more hands-on...
Jake Nelson is a dynamic force in the eCommerce landscape, currently serving as a Founding Member and Advisor at Buck98 LLC. With a rich background as the head of an eCommerce agency, Jake made the strategic decision to pivot his career towards a more hands-on approach, focusing on empowering entrepreneurs to realize their dreams. At Buck98, a recognized Shopify Expert and Partner since 2012, he plays a pivotal role in overseeing a diverse range of services, including Shopify eCommerce design, development, maintenance, and marketing.
Jake's expertise extends beyond mere website creation; he leverages his extensive experience in the outdoor and surf industries to provide comprehensive consulting and DIY coaching. His approach is rooted in lean business principles, where he collaborates with startup clients to develop robust business plans using tools like the Lean Canvas. By focusing on category development, brand positioning, and identity creation, he helps clients carve out their unique space in the competitive eCommerce market.
Key projects under Jake's guidance often involve innovative branding strategies and digital marketing campaigns that resonate with target audiences. His skills in search engine marketing (SEM) and graphic design enable him to craft visually compelling and effective online experiences. As a member of Buck98, Jake is dedicated to fostering growth in the retail sector, particularly for startups looking to establish a strong online presence. His commitment to helping others succeed, combined with his deep understanding of the digital-first business environment, positions him as a valuable asset in the ever-evolving eCommerce ecosystem.
