Jake Martens serves as the Director of Media/Marketing & Events at the United States Practical Shooting Association (USPSA), where he leverages over 24 years of extensive experience in retail operations, sales, and marketing management. In his current role, Jake is instrumental in shaping the media...
Jake Martens serves as the Director of Media/Marketing & Events at the United States Practical Shooting Association (USPSA), where he leverages over 24 years of extensive experience in retail operations, sales, and marketing management. In his current role, Jake is instrumental in shaping the media and marketing strategies for a dynamic organization that boasts a membership base of 35,000 and oversees more than 400 affiliated clubs across the United States. His expertise in customer retention and strategic planning enables him to effectively enhance member engagement and drive organizational growth.
As the Editor of Front Sight Magazine, Jake collaborates closely with a diverse array of article contributors, ensuring that the content resonates with the USPSA community while highlighting the latest trends and developments in practical shooting. His keen eye for detail and strong negotiation skills allow him to curate compelling narratives that not only inform but also inspire members to participate actively in the sport. Additionally, Jake plays a pivotal role in coordinating national sponsorships, fostering relationships that are vital for the successful execution of major events and competitions.
Jake’s background in human resources and team building complements his marketing acumen, allowing him to lead cross-functional teams effectively. His proficiency in budgeting and business analysis further enhances his ability to optimize resources and maximize impact. With a commitment to excellence and a passion for practical shooting, Jake Martens continues to drive innovation and engagement within the USPSA, making significant contributions to the sport and its community.
