As the Vice President of Brand and Growth Marketing at Valvoline Inc., Jake Lestan plays a pivotal role in steering the company's marketing strategy to drive both brand equity and revenue growth across its extensive network of over 1,850 Valvoline Instant Oil Change locations. With...
As the Vice President of Brand and Growth Marketing at Valvoline Inc., Jake Lestan plays a pivotal role in steering the company's marketing strategy to drive both brand equity and revenue growth across its extensive network of over 1,850 Valvoline Instant Oil Change locations. With a decade of experience in marketing communications and a deep understanding of both B2C and B2B landscapes, Jake leverages his expertise in integrated multi-channel marketing to create impactful campaigns that resonate with consumers and businesses alike.
Currently, Jake is spearheading key initiatives aimed at enhancing customer acquisition and retention, utilizing data-driven insights to optimize the customer journey and improve overall customer experience. His passion for solving complex marketing challenges is evident in his strategic approach to brand development, where he emphasizes creativity and marketing effectiveness to elevate Valvoline's brand presence in a competitive marketplace.
Under his leadership, Valvoline has successfully implemented innovative social media marketing strategies and content marketing initiatives that not only engage customers but also foster brand loyalty. Jake’s commitment to teamwork and collaboration ensures that cross-functional teams are aligned in their efforts to achieve the company's growth objectives. By focusing on both brand and customer profitability, he is dedicated to driving sustainable growth for Valvoline, making a significant impact on the company's bottom line while enhancing its reputation as a leader in the automotive service industry.
