Jailson Souza currently serves as the Coordenador de Trade Marketing e Eventos for Brisanet Telecomunicações, where he plays a pivotal role in shaping the company's marketing strategies across the Northeast region of Brazil. With a robust academic background, holding a postgraduate degree in Marketing and...
Jailson Souza currently serves as the Coordenador de Trade Marketing e Eventos for Brisanet Telecomunicações, where he plays a pivotal role in shaping the company's marketing strategies across the Northeast region of Brazil. With a robust academic background, holding a postgraduate degree in Marketing and Retail from Faculdade Educacional da Lapa and a degree in Marketing from Faculdade Estácio de Alagoas, Jailson brings over eight years of diverse experience in trade, marketing, and commercial sectors. His expertise spans various industries, including shopping centers, hospitality, food service, and consumer goods, equipping him with a multifaceted perspective on market dynamics.
In his current role, Jailson manages a team of 20 professionals, driving the execution of marketing campaigns across more than 160 cities, strategically divided into 25 regional markets. His leadership is instrumental in enhancing Brisanet's market share and brand presence in a highly competitive landscape. By effectively overseeing the budget for the entire marketing department, he ensures that resources are allocated efficiently to maximize impact. His skill set includes exceptional interpersonal relationships, project management, and strategic leadership, all of which are crucial for fostering collaboration and achieving organizational goals.
Jailson's commitment to excellence is evident in his ability to cultivate strong client relationships and manage events that resonate with target audiences. His proficiency in tools like Microsoft Excel and CRM systems further enhances his capability to analyze market trends and customer behaviors, enabling data-driven decision-making. As Brisanet continues to expand its footprint in the telecommunications sector, Jailson's strategic vision and hands-on approach to trade marketing will undoubtedly play a critical role in the company's ongoing success.
