Jagruti Vasanji is a seasoned marketing professional currently serving as the Vice President and Head of Direct Digital Credit Cards & Loans Acquisition at Barclays. With over 24 years of extensive experience in both direct and digital marketing, Jagruti has honed her expertise in driving...
Jagruti Vasanji is a seasoned marketing professional currently serving as the Vice President and Head of Direct Digital Credit Cards & Loans Acquisition at Barclays. With over 24 years of extensive experience in both direct and digital marketing, Jagruti has honed her expertise in driving customer relationship management (CRM), engagement, retention, and acquisition strategies for leading organizations across various sectors. Her current role involves the development and execution of a comprehensive commercial strategy for Direct Digital channels, focusing on Credit Cards and Personal Loans. This strategic oversight is crucial for driving sales and ensuring profitable growth within a competitive financial landscape.
Jagruti's responsibilities encompass end-to-end management of the Direct Digital channel strategy, which includes an array of media platforms such as Direct Response Television (DRTV), press, out-of-home (OOH) advertising, radio, digital audio, and social media channels like Facebook and Instagram. With an annual campaign budget of approximately £10 million, she meticulously plans and executes campaigns designed to maximize sales and enhance customer acquisition. Her proficiency in media planning, SEO, PPC, and display advertising enables her to create targeted marketing initiatives that resonate with diverse customer segments.
A specialist in customer retention, Jagruti develops proactive strategies aimed at reducing churn and increasing average revenue per user (ARPU). Her deep understanding of loyalty programs and cross-sell/up-sell tactics further enhances her ability to foster long-term customer relationships. As a dynamic leader in the marketing domain, Jagruti Vasanji continues to drive innovation and growth at Barclays, leveraging her extensive skill set to navigate the evolving landscape of digital finance.
