Jacqueline High is a seasoned marketing professional with over 20 years of experience in agency management, brand management, and strategic integrated marketing communications. As the Account Director at Black Health Matters, she plays a pivotal role in leading and managing client relationships, ensuring that project...
Jacqueline High is a seasoned marketing professional with over 20 years of experience in agency management, brand management, and strategic integrated marketing communications. As the Account Director at Black Health Matters, she plays a pivotal role in leading and managing client relationships, ensuring that project timelines are met while fostering collaboration among internal teams and external partners. Jacqueline’s expertise lies in developing targeted healthcare and clinical trial education awareness campaigns for prominent pharmaceutical clients, including industry leaders such as Boston Scientific, Janssen (Johnson & Johnson), Vir Biotechnology, Inc., Sanofi, and Novo Nordisk.
Her extensive background in total market and ethnic consumer market strategies equips her with a unique perspective on traditional advertising, direct marketing, digital marketing, and interactive consumer engagement. Jacqueline is particularly adept at crafting multi-channel marketing initiatives that resonate with diverse audiences, leveraging her skills in segmentation and market planning to drive impactful results.
In her current role, she oversees the execution of campaign deliverables that encompass social media, virtual events, and other innovative platforms, ensuring that each initiative is tailored to meet the specific needs of her clients. Her strong leadership qualities and results-driven approach have made her a valuable asset to her team and clients alike. With a proven track record in consumer packaged goods (CPG), telecom/broadband, and quick-service restaurant (QSR) sectors, Jacqueline High continues to push the boundaries of marketing excellence, making significant contributions to the healthcare landscape through her strategic vision and commitment to enhancing health education awareness.
