Jacqueline Gardner is a seasoned professional in the affiliate marketing landscape, boasting over a decade of experience that has shaped her into a strategic leader in this dynamic field. Currently serving as the Senior Affiliate Marketing Manager at DigitasLBi since January 2015, Jacqueline plays a...
Jacqueline Gardner is a seasoned professional in the affiliate marketing landscape, boasting over a decade of experience that has shaped her into a strategic leader in this dynamic field. Currently serving as the Senior Affiliate Marketing Manager at DigitasLBi since January 2015, Jacqueline plays a pivotal role in driving revenue performance for key clients through innovative affiliate marketing strategies. Her extensive background, which began at Awin in the Publisher Services Team, has equipped her with a robust understanding of account management and the intricacies of online advertising.
In her current role, Jacqueline oversees the affiliate marketing activities for a diverse portfolio of clients, ensuring that each program not only meets but exceeds performance expectations. She is adept at leveraging data analytics tools, such as Google Analytics, to derive actionable insights that inform campaign strategies and optimize performance. Her leadership skills are instrumental in guiding her team to deliver on ambitious goals while fostering a collaborative environment that encourages creativity and innovation.
Jacqueline is also deeply engaged in key projects that focus on enhancing digital media strategies and expanding affiliate networks. By staying abreast of industry trends and emerging technologies, she continually seeks to refine her approach, ensuring that her clients benefit from cutting-edge solutions. With a strong foundation in management and a passion for digital marketing, Jacqueline Gardner is dedicated to driving success in affiliate marketing and contributing to the overall growth of DigitasLBi’s clients.
