Jacqueline Cornelius is a dynamic Design Director at Nike, where she leverages her extensive expertise in product development, color, material, and graphic design to drive innovation within the APLA (Asia Pacific and Latin America) marketplace. With a keen eye for detail and a passion for...
Jacqueline Cornelius is a dynamic Design Director at Nike, where she leverages her extensive expertise in product development, color, material, and graphic design to drive innovation within the APLA (Asia Pacific and Latin America) marketplace. With a keen eye for detail and a passion for storytelling, Jacqueline leads a talented team of creatives focused on delivering compelling narratives that resonate with local consumers. Her role involves not only overseeing the design process but also identifying emerging trends and market opportunities, ensuring that Nike remains at the forefront of the industry.
Jacqueline's multifaceted background spans various disciplines, including CMF (Color, Material, Finish) R&D and application, which allows her to approach design challenges with a holistic perspective. Her proficiency in trend research and color analysis enables her to craft products that are not only visually striking but also culturally relevant. By fostering a collaborative environment, she empowers her team to explore innovative concepts while maintaining a strong alignment with Nike’s brand ethos.
Key projects under Jacqueline's leadership have included the development of footwear lines that integrate sustainable materials and cutting-edge design techniques, reflecting her commitment to both performance and environmental responsibility. Her skills in pattern design, digital archiving, and client relations further enhance her ability to create products that meet consumer needs and exceed expectations. As a strategic thinker and a creative force, Jacqueline Cornelius continues to shape the future of design at Nike, making a significant impact on the brand's global presence and consumer engagement.
