Jacobien Kool is a dynamic Marketing Manager at POM Amsterdam BV, where she plays a pivotal role in shaping the brand's identity and driving its marketing initiatives. With over 14 years of experience in Marketing and Communications, Jacobien brings a wealth of expertise in areas...
Jacobien Kool is a dynamic Marketing Manager at POM Amsterdam BV, where she plays a pivotal role in shaping the brand's identity and driving its marketing initiatives. With over 14 years of experience in Marketing and Communications, Jacobien brings a wealth of expertise in areas such as brand management, digital marketing, and marketing strategy. Her hands-on approach and strong creative judgment allow her to develop innovative campaigns that resonate with both B2B and B2C audiences.
In her current role, Jacobien leads the marketing and eCommerce teams, focusing on enhancing the customer journey and optimizing online presence. She spearheads key projects that integrate marketing communications and public relations, ensuring that POM Amsterdam's messaging is consistent and impactful across all channels. Her ability to manage complex projects and execute successful event management strategies has significantly contributed to the brand's growth and visibility in the competitive fashion industry.
Jacobien's strong interpersonal and communication skills foster a collaborative team environment, where creativity thrives. She is passionate about mentoring her team members, empowering them to develop their skills and contribute to the company's success. As part of the management team, she actively participates in strategic decision-making, leveraging her commercial acumen to balance business objectives with creative aspirations. With her comprehensive skill set and dedication to excellence, Jacobien Kool continues to elevate POM Amsterdam BV's marketing efforts, positioning the brand for sustained success in the marketplace.
