Jacob Skinner is an accomplished Product Marketing Manager at Microsoft, where he leverages his extensive experience in the tech industry to drive impactful marketing strategies and initiatives. Currently, Jacob is at the forefront of the go-to-market strategy for Reading Progress, a cutting-edge educational tool designed...
Jacob Skinner is an accomplished Product Marketing Manager at Microsoft, where he leverages his extensive experience in the tech industry to drive impactful marketing strategies and initiatives. Currently, Jacob is at the forefront of the go-to-market strategy for Reading Progress, a cutting-edge educational tool designed to enhance reading skills and engagement among learners. His primary objective is ambitious yet achievable: to reach one million monthly active users by the end of the year. This goal underscores his commitment to not only promoting innovative products but also ensuring they deliver real value to users.
In his role, Jacob excels in aligning with key stakeholders across various departments, fostering collaboration that is essential for executing a cohesive marketing strategy. He is adept at crafting a consistent marketing narrative, utilizing his skills in communication and brand management to create compelling one-pagers, landing pages, and pitch decks that resonate with target audiences. His ability to distill complex concepts into clear, engaging content is a testament to his expertise in marketing research and customer relationship management.
Jacob’s leadership extends beyond individual projects; he is a vital contributor to team dynamics, guiding cross-functional teams to achieve shared objectives. His proficiency in sales operations and training further enhances his capability to drive initiatives that not only attract users but also retain them through exceptional customer service. With a strong foundation in marketing strategy and a passion for technology, Jacob Skinner is poised to make significant contributions to Microsoft’s mission of empowering every person and organization on the planet to achieve more.
