Jacob Dermelkonian serves as the Group Head of Marketing & Corporate Communications at Finance House PJSC, where he leverages over two decades of extensive experience in the banking, financial services, and insurance (BFSI) sector across the Middle East and GCC region. In this pivotal role,...
Jacob Dermelkonian serves as the Group Head of Marketing & Corporate Communications at Finance House PJSC, where he leverages over two decades of extensive experience in the banking, financial services, and insurance (BFSI) sector across the Middle East and GCC region. In this pivotal role, Jacob is responsible for steering the marketing strategy and corporate communications for a diverse portfolio that includes Finance House PJSC, Finance House LLC, International Holdings (IH), Finance House Securities (FHS), Finance House Capital (FHC), and an offshore bank, alongside three innovative fintech and technology subsidiaries.
Jacob's expertise lies in developing and executing visionary marketing strategies that drive business results and foster sustainable growth. He is adept at enhancing brand value through holistic brand integration and crafting comprehensive branding strategies that resonate with target audiences. His proficiency in brand architecture allows him to create cohesive narratives that align with the organization's objectives, ensuring that each subsidiary's unique identity is effectively communicated while reinforcing the overarching brand ethos.
Key projects under Jacob's leadership include the launch of integrated marketing campaigns that leverage direct marketing and advertising to enhance customer engagement and retention. His strategic approach to corporate communications has also positioned Finance House as a thought leader in the BFSI sector, effectively managing stakeholder relationships and enhancing the organization's reputation. With a strong foundation in business development, negotiation, and business analysis, Jacob is committed to driving innovation and excellence in marketing practices, ensuring that Finance House remains at the forefront of the rapidly evolving financial landscape.
