Jaclyn S. is a seasoned beauty writer and marketing strategist, currently thriving in her freelance role where she leverages her extensive background in editorial and digital content creation. With a Bachelor of Fine Arts in Fashion Journalism from the Academy, Jaclyn has honed her skills...
Jaclyn S. is a seasoned beauty writer and marketing strategist, currently thriving in her freelance role where she leverages her extensive background in editorial and digital content creation. With a Bachelor of Fine Arts in Fashion Journalism from the Academy, Jaclyn has honed her skills in various facets of the beauty and lifestyle industries, making her a sought-after voice for brands looking to connect with their audiences.
In her current role, Jaclyn excels at creating tailored content that resonates with clients' target demographics. She has collaborated with notable brands such as FabFitFun, The Zoe Report, Martha Stewart Living, Brides, Real Simple, and Hellogiggles, where she has conceptualized and crafted compelling product names, engaging product pages, and insightful blog posts. Her ability to embody brand voice not only enhances customer engagement but also elevates the overall narrative of the brands she represents.
Jaclyn's expertise extends beyond writing; she is adept in editorial direction, ensuring that every piece of content aligns with strategic marketing goals. Her proficiency in WordPress and blogging, combined with her strong editing skills and knowledge of AP Style, allows her to produce polished and impactful content. Additionally, her experience in media relations and photo shoots enriches her storytelling capabilities, enabling her to create visually appealing and informative narratives that captivate readers. With a keen eye for trends and a passion for beauty, Jaclyn continues to make significant contributions to the industry, helping brands tell their stories in a way that is both authentic and engaging.
