As the Director of Administration at Shepherds, Jackie Gratz plays a pivotal role in driving the organization's mission to empower inner-city Connecticut teens through a comprehensive college preparatory education. With her extensive background in creative branding and design, Jackie leverages her unique skill set to...
As the Director of Administration at Shepherds, Jackie Gratz plays a pivotal role in driving the organization's mission to empower inner-city Connecticut teens through a comprehensive college preparatory education. With her extensive background in creative branding and design, Jackie leverages her unique skill set to enhance the visibility and impact of Shepherds' programs. She is instrumental in developing and executing digital marketing strategies that resonate with the community and engage potential students and their families.
Jackie's expertise in social media marketing and digital strategy allows her to craft compelling narratives that highlight the transformative experiences offered at Shepherds. By utilizing tools such as Google Analytics, she meticulously analyzes engagement metrics to refine outreach efforts, ensuring that messaging is not only compelling but also effective in generating leads and fostering customer acquisition. Her proficiency in web development and digital media further enhances Shepherds' online presence, creating a seamless user experience that encourages prospective students to explore the opportunities available to them.
In addition to her marketing initiatives, Jackie is actively involved in key projects that aim to enhance the academic and life skills programs at Shepherds. Her collaborative approach ensures that all stakeholders, including mentors, educators, and students, are aligned in their goals to create a supportive and enriching environment. By combining her creative vision with strategic planning, Jackie Gratz is not only elevating the Shepherds brand but also making a lasting impact on the lives of the teens she serves, ultimately contributing to their success and future achievements.
