As the Director of Marketing at Broadnet, Jackie English plays a pivotal role in shaping the company's brand narrative and driving its marketing initiatives. With a deep-seated passion for writing and storytelling, Jackie leverages her extensive experience in content writing to craft compelling narratives that...
As the Director of Marketing at Broadnet, Jackie English plays a pivotal role in shaping the company's brand narrative and driving its marketing initiatives. With a deep-seated passion for writing and storytelling, Jackie leverages her extensive experience in content writing to craft compelling narratives that resonate with target audiences. Her leadership extends to overseeing a talented team of marketers, including graphic designers and copywriters, where she provides strategic guidance and constructive feedback to foster creativity and innovation in marketing materials.
Jackie's expertise lies in developing content that brings Broadnet's intangible products to life, ensuring that each piece effectively communicates the unique benefits and positioning of the offerings. By collaborating closely with the Operations and Business Development teams, she gains invaluable insights into product features and market trends, allowing her to tailor marketing strategies that not only drive sales but also enhance brand awareness.
In her current role, Jackie has spearheaded several key projects, including the launch of integrated marketing campaigns that utilize various channels such as social media, email marketing, and content marketing. Her proficiency in tools like HootSuite and Microsoft Office, combined with her skills in web content writing and public relations, enables her to create impactful advertising strategies that engage customers and elevate the Broadnet brand. With a focus on leadership and collaboration, Jackie continues to inspire her team to push boundaries and explore new avenues for growth in an ever-evolving digital landscape.
