Jackie Coffey serves as the Vice President of Marketing, Media, and Performance at Sprouts Farmers Market, where she leverages her extensive background in data-driven, customer-centric marketing to drive impactful strategies that align with the company's mission of promoting health and wellness. With over 15 years...
Jackie Coffey serves as the Vice President of Marketing, Media, and Performance at Sprouts Farmers Market, where she leverages her extensive background in data-driven, customer-centric marketing to drive impactful strategies that align with the company's mission of promoting health and wellness. With over 15 years of experience in both brand and agency environments, Jackie has honed her expertise in developing integrated marketing programs that not only enhance brand visibility but also deliver measurable business outcomes.
In her current role, Jackie is responsible for overseeing a diverse array of key projects, including field marketing initiatives, paid media investments, and strategic partnerships. Her leadership in social media marketing and influencer collaborations has been pivotal in creating authentic connections with Sprouts’ customer base, fostering community engagement, and driving customer acquisition and retention. Jackie's analytical mindset enables her to utilize advanced marketing analytics and web analytics tools to assess campaign performance and optimize marketing strategies in real-time.
Her proficiency in media planning and search engine optimization (SEO) complements her ability to craft compelling direct marketing campaigns that resonate with health-conscious consumers. By integrating various marketing channels, including PPC and social media, Jackie ensures that Sprouts Farmers Market remains at the forefront of the retail food industry, effectively addressing the evolving needs of shoppers. Passionate about the intersection of food, wellness, and retail, Jackie Coffey continues to innovate and inspire within the marketing landscape, making a significant impact on the growth and success of Sprouts Farmers Market.
