Jack Sangster is a seasoned Sports Betting Product Expert with over 18 years of experience in developing and delivering top-tier betting products for both B2B and B2C operators and affiliates across global markets. Currently at the helm of Sangster Consulting Limited, Jack leverages his extensive...
Jack Sangster is a seasoned Sports Betting Product Expert with over 18 years of experience in developing and delivering top-tier betting products for both B2B and B2C operators and affiliates across global markets. Currently at the helm of Sangster Consulting Limited, Jack leverages his extensive industry knowledge to enhance betting products and user experiences. His unique perspective as an avid bettor himself allows him to deeply understand the mindset of punters, enabling him to craft solutions that resonate with user needs and preferences.
Since transitioning from his role at Ladbrokes, Jack has focused on revolutionizing betting operations and user journeys. His consultancy has been instrumental in providing tailored solutions that improve product functionality, streamline operations, and enhance customer engagement. Key projects have included optimizing mobile betting interfaces, developing loyalty programs, and implementing SEO strategies to boost online visibility and user acquisition for clients.
Jack's expertise spans various critical areas, including product marketing, e-commerce, and management within the gaming industry. His ability to translate complex product requirements into actionable strategies has made him a sought-after consultant in the sports betting landscape. By prioritizing user experience and operational efficiency, Jack continues to drive innovation and success for his clients, ensuring they remain competitive in an ever-evolving market. With a commitment to excellence and a passion for the industry, Jack Sangster is dedicated to shaping the future of sports betting.
