Jack Drasner, as President of PRISM, leverages his extensive expertise in the Consumer Packaged Goods (CPG) sector to provide specialized consultative services that drive strategic planning, market analysis, and effective sales and distribution strategies for manufacturers in the pet industry. With a focus on maintaining...
Jack Drasner, as President of PRISM, leverages his extensive expertise in the Consumer Packaged Goods (CPG) sector to provide specialized consultative services that drive strategic planning, market analysis, and effective sales and distribution strategies for manufacturers in the pet industry. With a focus on maintaining the "SPECIAL" in Pet SPECIALty, Jack has dedicated his career to enhancing the market presence of pet products across various sales channels, including grocery and specialty pet retailers.
In his semi-retired capacity, Jack selectively engages in short-term projects that allow him to apply his deep knowledge of sales management, key account development, and business strategy to help clients navigate the complexities of the pet CPG landscape. His hands-on approach ensures that manufacturers not only understand market dynamics but also effectively position their products to meet consumer demands.
Jack’s key projects often involve collaborating with manufacturers to refine their merchandising strategies and optimize their sales forecasts, ensuring that they remain competitive in an ever-evolving market. His insights into fundraising and market trends enable clients to make informed decisions that drive growth and profitability. With a proven track record in the FMCG sector, Jack Drasner is not just a consultant; he is a strategic partner committed to fostering innovation and excellence in the pet industry.
