Iva Gotovac serves as the Global Head of Marketing at Omdia, a leading analytics and advisory business within Informa Tech, where she leverages her extensive 20 years of experience in international B2B and B2C marketing and communications. In her current role, Iva has successfully built...
Iva Gotovac serves as the Global Head of Marketing at Omdia, a leading analytics and advisory business within Informa Tech, where she leverages her extensive 20 years of experience in international B2B and B2C marketing and communications. In her current role, Iva has successfully built a high-performing marketing team and devised a comprehensive marketing strategy that emphasizes brand development, public relations, and demand generation. Her leadership has been instrumental in establishing a series of content-led integrated marketing programs that resonate across diverse geographical markets.
Iva's expertise lies in her ability to deliver scalable integrated marketing initiatives that align with Omdia's broad portfolio, which encompasses nine product pillars and over 400 products. She excels in cross-team collaboration, working closely with internal stakeholders such as sales, product development, operations, and finance, as well as external partners including clients, creative agencies, and event specialists. This collaborative approach ensures that marketing campaigns are not only effective but also strategically aligned with the company's overarching goals.
Her skills in campaign effectiveness and communications planning have led to the successful execution of end-to-end marketing campaigns that drive engagement and generate demand. Iva's strong interpersonal skills and adeptness in managing departmental budgets further enhance her ability to deliver impactful marketing materials and presentations. As she continues to navigate the complexities of a highly matrixed organization, Iva remains committed to fostering innovation and excellence in marketing practices, positioning Omdia as a thought leader in the analytics and advisory space.
