Iryna Paziuk serves as the Regional Director at the Russian School of Mathematics (RSM), where her passion for innovation and results drives the organization’s mission to enhance K–12 math education. With a robust background in both B2B and B2C marketing, Iryna leverages her expertise in...
Iryna Paziuk serves as the Regional Director at the Russian School of Mathematics (RSM), where her passion for innovation and results drives the organization’s mission to enhance K–12 math education. With a robust background in both B2B and B2C marketing, Iryna leverages her expertise in branding, positioning, and customer communication to elevate RSM’s presence in the competitive educational landscape. Under her leadership, RSM has successfully expanded its reach, serving over 60,000 students across 60 branches in North America, and has been recognized as a pivotal player in the “Math Revolution” by prominent media outlets such as NPR and The Atlantic.
Iryna is currently spearheading key projects aimed at enhancing the student experience and optimizing operational efficiency. Her strategic initiatives include the implementation of data-driven marketing campaigns that utilize analytics to better understand customer needs and preferences, thereby fostering stronger community engagement. Additionally, she leads cross-functional teams to develop innovative educational programs that align with RSM’s commitment to academic excellence.
Her skills in digital marketing and market research are instrumental in identifying emerging trends and opportunities within the education sector, allowing RSM to stay ahead of the curve. Iryna’s ability to negotiate partnerships and collaborations further strengthens RSM’s position as a leader in math enrichment education. With a focus on inspiring and leading teams, she cultivates a culture of creativity and collaboration, ensuring that RSM not only meets but exceeds the expectations of its students and families.
