Irina Konstantinova serves as the Group Account Director at The Smarts, where she leverages over a decade of experience in the communications industry to drive impactful strategies for a diverse portfolio of clients. In her current role, Irina is responsible for managing a group of...
Irina Konstantinova serves as the Group Account Director at The Smarts, where she leverages over a decade of experience in the communications industry to drive impactful strategies for a diverse portfolio of clients. In her current role, Irina is responsible for managing a group of agency clients, ensuring that each receives superior customer service while simultaneously maximizing business opportunities. Her expertise in negotiation and budget management enables her to craft tailored solutions that align with client objectives, fostering long-term partnerships built on trust and mutual success.
Irina's leadership style is characterized by her ability to cultivate a cohesive team environment, empowering her colleagues to excel in their roles. She is passionate about building strong relationships with senior client stakeholders, demonstrating her extensive industry knowledge to enhance brand development and awareness. Under her guidance, her team has successfully executed key projects that integrate interactive marketing and corporate communications, resulting in elevated brand visibility and engagement across various platforms, including social media and outdoor advertising.
A creative problem solver, Irina excels at navigating complex challenges and guiding her team through demanding projects. Her commitment to optimizing talent utilization ensures that each team member contributes effectively to the agency's goals. With a proven track record of combining visionary thinking with strategic decision-making, Irina Konstantinova continues to be a driving force at The Smarts, dedicated to delivering exceptional results for clients while fostering a dynamic and innovative work culture.
