Irelys Martinez serves as the Director of Marketing for Tissot SA in the U.S. and Caribbean, where she leverages her extensive expertise in retail marketing and luxury goods to drive brand growth and enhance market presence. With a proactive and persuasive approach, Irelys is adept...
Irelys Martinez serves as the Director of Marketing for Tissot SA in the U.S. and Caribbean, where she leverages her extensive expertise in retail marketing and luxury goods to drive brand growth and enhance market presence. With a proactive and persuasive approach, Irelys is adept at identifying and maximizing market opportunities, ensuring that Tissot’s marketing strategies align with client objectives and resonate with target audiences. Her role encompasses the development and management of the annual marketing budget, where she meticulously oversees budget reporting and approval processes in collaboration with the finance department. This financial acumen is crucial for tracking marketing-related expenses and ensuring that all initiatives are executed within budgetary constraints.
Irelys is instrumental in crafting annual marketing objectives and strategies that not only elevate the Tissot brand but also engage consumers through innovative event marketing strategies and online marketing campaigns. Her leadership skills shine as she coordinates high-impact marketing projects, including product launches and promotional events, that enhance brand visibility and consumer engagement across the U.S. and Caribbean markets. Fluent in Spanish, she effectively communicates with diverse audiences, further expanding Tissot's reach in multicultural markets. With a strong foundation in SEO and sports marketing, Irelys continuously seeks to refine Tissot’s digital presence, ensuring that the brand remains at the forefront of the luxury watch industry. Her comprehensive understanding of business management and hands-on experience in marketing make her a pivotal force in driving Tissot’s success in a competitive landscape.
