Ingrid Tseng serves as the Senior Director of Digital Growth Marketing at Druva, where she plays a pivotal role in driving the organization’s digital strategy and operational excellence. With a robust background in digital marketing, Ingrid leads a dynamic team of 10 full-time employees, supplemented...
Ingrid Tseng serves as the Senior Director of Digital Growth Marketing at Druva, where she plays a pivotal role in driving the organization’s digital strategy and operational excellence. With a robust background in digital marketing, Ingrid leads a dynamic team of 10 full-time employees, supplemented by contract resources, to execute comprehensive web marketing initiatives. Her expertise spans across various domains, including paid and organic search marketing, paid social ads, and conversation marketing, ensuring that Druva's digital presence is not only impactful but also aligned with the company's strategic vision.
Under Ingrid's leadership, the Druva website has undergone significant evolution, enhancing user experience (UX) and optimizing conversion rates through best practices in information architecture and user interface design. Her commitment to leveraging data-driven insights allows her to refine marketing operations (MOPS) continuously, ensuring that every campaign is both effective and measurable. Ingrid’s proficiency in JavaScript, PHP, and mobile applications further empowers her team to innovate and implement cutting-edge digital solutions that resonate with target audiences.
Ingrid's multifaceted approach to digital growth is characterized by her ability to foster collaboration within her team and across departments. By building strong foundations and nurturing talent, she cultivates an environment where creativity and strategic thinking thrive. As a result, Ingrid consistently delivers significant measurable growth for Druva, positioning the organization as a leader in the data protection and management industry. Her dedication to excellence and her cross-disciplinary knowledge make her an invaluable asset to the Druva team and the broader marketing community.
