Ingrid Jardim Bertolani is a seasoned professional with over 20 years of extensive experience in communication, performance marketing, direct marketing, and customer relationship management within the retail fashion sector, as well as telecommunications, consulting, and education. Currently serving as the Gerente de CRM at Lojas...
Ingrid Jardim Bertolani is a seasoned professional with over 20 years of extensive experience in communication, performance marketing, direct marketing, and customer relationship management within the retail fashion sector, as well as telecommunications, consulting, and education. Currently serving as the Gerente de CRM at Lojas Marisa, she plays a pivotal role in shaping the company's customer engagement strategies. With a strong academic foundation in Publicidade e Propaganda and a postgraduate degree in Strategic Communication Planning, Ingrid leverages her expertise to drive impactful marketing initiatives.
In her current role, Ingrid leads a dynamic team focused on Planning and Database Management (DBM), where she develops and implements innovative strategies that enhance customer experiences across physical stores, e-commerce platforms, and credit card services. Notable projects under her leadership include the rollout of a cashback program (CRM Bônus), which incentivizes customer loyalty, and the integration of WhatsApp into the shopping experience, both in-store and through mass communication channels. These initiatives not only optimize customer interactions but also foster deeper relationships with the brand.
Ingrid's proficiency in segmentation and digital strategy allows her to effectively cluster and analyze customer data, enabling tailored marketing approaches that resonate with diverse consumer segments. Her commitment to strategic planning and online marketing ensures that Lojas Marisa remains at the forefront of retail innovation, continually enhancing its customer engagement and driving business growth. Through her leadership, Ingrid exemplifies how strategic CRM initiatives can transform customer relationships into lasting brand loyalty.
