Ingrid Erickson currently serves as the Senior Vice President of Global Catalog Development & Marketing at Warner Music Group, where she leverages over 15 years of extensive experience in the music industry to drive innovative marketing strategies for a diverse roster of artists. In her...
Ingrid Erickson currently serves as the Senior Vice President of Global Catalog Development & Marketing at Warner Music Group, where she leverages over 15 years of extensive experience in the music industry to drive innovative marketing strategies for a diverse roster of artists. In her pivotal role, Ingrid has successfully spearheaded the formation of a new “shallow catalog” division, focusing on the revitalization and promotion of legacy artists and their works. This initiative not only enhances Warner Music’s catalog offerings but also ensures that timeless music reaches new audiences through modern digital channels.
Ingrid's leadership is characterized by her ability to build and manage high-performance teams across the US and UK, fostering collaboration and creativity among her five-member team. Under her guidance, the team has executed global catalog marketing campaigns that have reinvigorated the careers of approximately 100 renowned rock and alternative artists. Her strategic vision encompasses a comprehensive understanding of digital marketing, e-commerce, and content strategy, allowing her to craft campaigns that resonate with both long-time fans and new listeners alike.
Ingrid's results-driven approach is complemented by her expertise in online advertising and social media, enabling her to harness the power of digital platforms to amplify the reach of Warner Music’s catalog. As a passionate leader, she thrives on the challenges of the ever-evolving music landscape, continually seeking innovative ways to connect artists with their audiences while driving revenue growth for the organization. Her entrepreneurial mindset and thoughtful approach to building new divisions within large organizations have positioned her as a key player in the music industry, making significant contributions to Warner Music Group's ongoing success.
