India Ruiz-Camacho serves as the Media Director at dentsu, where she leads a dynamic team of 18 professionals in the e-commerce retail sector. Her leadership includes guiding two Associate Directors, two Senior Managers, and three Managers, all dedicated to optimizing Paid Search strategies across a...
India Ruiz-Camacho serves as the Media Director at dentsu, where she leads a dynamic team of 18 professionals in the e-commerce retail sector. Her leadership includes guiding two Associate Directors, two Senior Managers, and three Managers, all dedicated to optimizing Paid Search strategies across a diverse portfolio of 15 lines of business. With an impressive budget exceeding $200 million annually, India is at the forefront of developing innovative omni-channel bidding strategies that enhance profit margins while meeting complex business objectives.
Her passion for digital marketing is fueled by her ability to analyze large data sets and extract actionable insights that drive performance. India’s expertise in Google Analytics allows her to delve deep into consumer behavior, ensuring that her team can craft targeted campaigns that resonate with audiences and maximize ROI. She thrives on collaboration, believing that true teamwork is essential for navigating the fast-paced digital landscape.
In addition to her analytical prowess, India’s background in fashion blogging and visual merchandising enriches her approach to media strategy, enabling her to blend creativity with data-driven decision-making. Her skills in customer retention and social media further enhance her team's ability to engage consumers effectively across multiple platforms. As a leader, India is committed to fostering a culture of continuous learning and innovation, empowering her team to push boundaries and achieve excellence in the ever-evolving world of digital marketing.
