Inbal Costis serves as the Managing Director for Outbrain in China, Hong Kong, and Taiwan, where she leverages over 15 years of extensive experience in AdTech and digital marketing to drive strategic initiatives and foster growth in these dynamic markets. Her role encompasses leading a...
Inbal Costis serves as the Managing Director for Outbrain in China, Hong Kong, and Taiwan, where she leverages over 15 years of extensive experience in AdTech and digital marketing to drive strategic initiatives and foster growth in these dynamic markets. Her role encompasses leading a diverse team, focusing on operational excellence and high-performance management, while navigating the unique challenges and opportunities presented by the Greater China region. Inbal's expertise in marketing strategy and user interface design has been instrumental in developing innovative solutions that resonate with local audiences.
One of her key projects involves spearheading the Resellers strategy for Outbrain in Greater China, where she is actively engaged in model building and exploring partnership structures that align with the company's growth objectives. By forging strategic alliances, Inbal is not only enhancing Outbrain's market presence but also ensuring that the company remains at the forefront of digital marketing trends. Her collaborative approach with the VP of various departments has facilitated a cohesive strategy that integrates data-driven insights and cutting-edge technology, allowing Outbrain to deliver exceptional value to its clients.
Inbal's proficiency in CMS, SEM, and data conversion further enhances her ability to optimize marketing campaigns and drive measurable results. Her commitment to fostering a culture of innovation and excellence within her teams has resulted in the successful execution of numerous high-impact projects across Australia, Southeast Asia, and Greater China. As she continues to navigate the evolving landscape of digital marketing, Inbal remains dedicated to empowering her team and partners to achieve sustainable growth in an increasingly competitive environment.
