Imogen Wakefield serves as the Lead Sr. Enterprise Account Director II at Meltwater, where she plays a pivotal role in driving success for agency clients through innovative data-driven strategies. With a deep understanding of the media landscape, Imogen leverages Meltwater's extensive suite of solutions, which...
Imogen Wakefield serves as the Lead Sr. Enterprise Account Director II at Meltwater, where she plays a pivotal role in driving success for agency clients through innovative data-driven strategies. With a deep understanding of the media landscape, Imogen leverages Meltwater's extensive suite of solutions, which encompasses media, social, consumer, and sales intelligence, to empower agencies in their quest for new business opportunities and enhanced client relationships. Her expertise in social media consulting and crisis management enables her to guide clients through complex challenges, ensuring they remain agile and responsive in an ever-evolving digital environment.
One of Imogen's key projects involves collaborating with agencies to harness the power of Meltwater's analytics, which processes approximately 1 billion pieces of content daily. By transforming this vast amount of data into actionable insights, she helps clients identify emerging trends, optimize their marketing strategies, and ultimately drive measurable results. Her proficiency in social listening and creative strategy allows her to craft tailored solutions that resonate with target audiences, fostering deeper engagement and loyalty.
Imogen's commitment to professional growth is evident in her public speaking engagements and team management skills, where she shares her knowledge and passion for data-driven decision-making. As a trusted advisor, she not only helps agencies elevate their current relationships but also equips them with the tools necessary to navigate the complexities of the digital landscape. With a focus on innovation and results, Imogen Wakefield continues to be a driving force in the agency sector, ensuring her clients achieve sustainable growth and success.
