Imogen Thorn is a dynamic marketing leader with over 15 years of experience in the financial services sector, currently serving as the Head of Marketing for Retail Products at BOQ Group. In this pivotal role, she spearheads the Retail Product Marketing Team across renowned brands...
Imogen Thorn is a dynamic marketing leader with over 15 years of experience in the financial services sector, currently serving as the Head of Marketing for Retail Products at BOQ Group. In this pivotal role, she spearheads the Retail Product Marketing Team across renowned brands such as Bank of Queensland, Virgin Money, and ME Bank. Imogen's expertise encompasses a diverse range of retail products, including home loans, savings and transaction accounts, superannuation, insurance, credit cards, and broker services. Her strategic vision is centered on enhancing customer experience and driving positive business outcomes through innovative marketing initiatives.
Imogen is particularly adept at developing compelling value propositions that resonate with target audiences, ensuring that the marketing strategies align with the overarching business goals. Her proficiency in market planning and integrated marketing allows her to craft campaigns that not only capture attention but also foster customer loyalty. She is skilled in online marketing and corporate communications, leveraging digital platforms to maximize reach and engagement.
Key projects under her leadership have included the launch of multi-channel marketing campaigns that have significantly increased brand visibility and customer acquisition rates. Imogen’s ability to analyze market trends and consumer behavior informs her approach to campaign management, enabling her to adapt strategies in real-time for optimal results. With a strong foundation in report writing and strategy development, she effectively communicates insights and performance metrics to stakeholders, ensuring alignment and transparency across the organization. Imogen Thorn is committed to driving innovation in the financial services landscape, making her a valuable asset to the BOQ Group and the industry as a whole.
