Igor Capracci serves as the Director of Global Marketing at Henkel, where he leverages his extensive expertise in fast-moving consumer goods (FMCG) to drive innovative strategies within the Laundry & Home Care Division. With a robust background in Beauty and Laundry Care, Igor is adept...
Igor Capracci serves as the Director of Global Marketing at Henkel, where he leverages his extensive expertise in fast-moving consumer goods (FMCG) to drive innovative strategies within the Laundry & Home Care Division. With a robust background in Beauty and Laundry Care, Igor is adept at navigating the complexities of global, regional, and local operations. His leadership is characterized by a keen focus on brand and portfolio management, ensuring that Henkel's offerings resonate with diverse consumer needs while maintaining strong brand equity.
In his current role, Igor spearheads key projects that enhance market positioning and profitability. His strategic vision is complemented by a deep understanding of P&L management, allowing him to align marketing initiatives with overarching business objectives. Igor's commitment to customer insight and market planning enables him to identify emerging trends and consumer preferences, ensuring that Henkel remains at the forefront of innovation in the FMCG sector.
Igor's skill set extends beyond traditional marketing; he excels in advertising development and problem-solving, often taking calculated risks to drive growth. His leadership style fosters collaboration and empowers teams, cultivating a culture of creativity and accountability. As a result, Igor has successfully led initiatives that not only enhance brand visibility but also contribute to sustainable business practices. With a passion for personal care and a strategic mindset, Igor Capracci continues to make a significant impact at Henkel, shaping the future of the Laundry & Home Care Division.
