Ifeanyi Benjamin serves as the Director of Value to Market Platforms at The Coca-Cola Company, where he leverages over 15 years of extensive experience in the fast-moving consumer goods (FMCG) sector to drive transformative initiatives that enhance profitability and operational efficiency. In his current role,...
Ifeanyi Benjamin serves as the Director of Value to Market Platforms at The Coca-Cola Company, where he leverages over 15 years of extensive experience in the fast-moving consumer goods (FMCG) sector to drive transformative initiatives that enhance profitability and operational efficiency. In his current role, Ifeanyi is at the forefront of developing and implementing strategic Value-to-Market (VTM) frameworks that integrate digital solutions into omnichannel strategies. His focus on establishing profitable models not only enhances return on investment (ROI) but also ensures sustainable growth across the African Operating Unit.
Ifeanyi's expertise in business analysis, demand planning, and route-to-market management positions him as a pivotal leader in the organization. He is instrumental in building VTM capabilities across the system, fostering a culture of innovation and agility that empowers teams to exceed volume and revenue targets. His adeptness in utilizing tools such as SAP BW and ERP systems allows him to streamline processes and improve forecasting accuracy, ultimately driving better decision-making and resource allocation.
Key projects under Ifeanyi's leadership include the rollout of digitally enabled platforms that enhance customer engagement and streamline supply chain operations. His strategic planning and deployment skills enable him to navigate complex market dynamics, ensuring that The Coca-Cola Company remains competitive in an ever-evolving landscape. With a strong emphasis on collaboration and negotiation, Ifeanyi is dedicated to aligning cross-functional teams towards common goals, thereby reinforcing the company's commitment to excellence and innovation in the FMCG industry.
