As the Founder and CEO of Vuulr, Ian McKee is at the forefront of revolutionizing how Film and TV rights are traded in the digital age. With a keen understanding of both technology and marketing, Ian has harnessed his entrepreneurial spirit to create the largest...
As the Founder and CEO of Vuulr, Ian McKee is at the forefront of revolutionizing how Film and TV rights are traded in the digital age. With a keen understanding of both technology and marketing, Ian has harnessed his entrepreneurial spirit to create the largest online B2B marketplace dedicated to the licensing of Film and TV content. Under his leadership, Vuulr has emerged as a pivotal player in the competitive landscape where broadcasters and streamers vie for audience attention, emphasizing the critical role that content plays in subscriber retention and growth.
Ian's expertise in consultative selling and relationship building has been instrumental in driving Vuulr's business development strategy. He has successfully assembled and led high-performing teams that leverage innovative approaches to connect content creators with buyers, facilitating seamless transactions in an industry traditionally bogged down by inefficiencies. His commitment to disruptive innovation is evident in key projects that streamline the licensing process, making it more accessible and efficient for all stakeholders involved.
In a market where over $100 billion is spent annually on content licensing, Ian’s vision for Vuulr is not just about facilitating transactions; it's about transforming the way content is valued and exchanged. His skills in digital marketing and online advertising have also played a crucial role in enhancing Vuulr's visibility and reach, ensuring that the platform remains at the cutting edge of the digital media landscape. As Ian continues to drive growth and innovation at Vuulr, he remains dedicated to empowering content creators and buyers alike, fostering a more dynamic and interconnected media ecosystem.
