Huub Appelboom serves as the Product Lead at KPN, where he leverages over 20 years of extensive experience in product management, marketing, and innovation to drive business growth and enhance customer experiences. In his current role, Huub directs two teams comprising 15 talented professionals, focusing...
Huub Appelboom serves as the Product Lead at KPN, where he leverages over 20 years of extensive experience in product management, marketing, and innovation to drive business growth and enhance customer experiences. In his current role, Huub directs two teams comprising 15 talented professionals, focusing on the development and implementation of cutting-edge products that align with the evolving needs of the telecommunications market. His leadership is characterized by a commitment to fostering collaboration and creativity, ensuring that his teams are empowered to innovate and deliver impactful solutions.
One of Huub's key projects at KPN has been the initiation and steering of a new portfolio focused on extra secure and user-friendly authentication, identification, and verification for mobile consumer applications. This initiative not only addresses the growing demand for enhanced cybersecurity but also positions KPN as a leader in mobile security solutions. Additionally, Huub has made significant strides in combating phishing fraud, having invented a novel method that has garnered a patent, showcasing his ability to blend technical expertise with strategic foresight.
With a strong background in product marketing, particularly in the ICT sector, Huub excels in crafting marketing strategies that resonate with both B2B and B2C audiences. His proficiency in pricing, unified communications, and mobile devices further enhances KPN's competitive edge in the market. As a representative of KPN in various national and international trade organizations, Huub is not only an advocate for innovative technologies but also a thought leader dedicated to driving industry standards and best practices. His passion for helping companies scale their business through innovative solutions is evident in every project he undertakes, making him a pivotal figure in KPN's ongoing success.
