Hugo Descalzo Grée is a dynamic Marketing Manager at SAYE, where he leverages his extensive expertise in branding and digital marketing to drive innovative strategies that resonate with both B2B and B2C audiences. With a rich multicultural background—born to a French mother and a Spanish...
Hugo Descalzo Grée is a dynamic Marketing Manager at SAYE, where he leverages his extensive expertise in branding and digital marketing to drive innovative strategies that resonate with both B2B and B2C audiences. With a rich multicultural background—born to a French mother and a Spanish father—Hugo brings a unique perspective to his role, enhancing the company's global outreach and engagement. An alumnus of prestigious institutions such as ESADE Business School, Rotterdam School of Management, and Universidad La Salle, he possesses a robust academic foundation that complements his hands-on experience in the industry.
At SAYE, Hugo is at the forefront of coordinating the company's comprehensive marketing strategy, meticulously managing the global calendar of product launches and campaigns. His responsibilities extend to crafting a compelling content strategy across various digital platforms, including the company website, blog, marketplaces, email marketing, and social media channels. By focusing on user experience (UX) and conversion rate optimization (CRO), he ensures that the e-commerce initiatives are not only visually appealing but also highly effective in driving sales and customer satisfaction.
Leading a talented marketing team, Hugo fosters collaboration among specialists in e-commerce, UX/UI design, and email marketing, creating a cohesive approach to digital marketing that maximizes impact. His proficiency in multiple languages—French, Spanish, Catalan, and English—enables him to connect with diverse audiences and tailor marketing messages that resonate on a global scale. With a proactive and entrepreneurial mindset, Hugo Descalzo Grée is committed to pushing the boundaries of digital marketing, making significant contributions to SAYE's growth and success in the competitive landscape of e-commerce.
