Holly Wallace is a seasoned design professional with over two decades of experience in web design and user experience, currently serving as the Director of Product Design & User Experience (UX/UI) at Kestra Financial. Since joining the company, Holly has been instrumental in shaping the...
Holly Wallace is a seasoned design professional with over two decades of experience in web design and user experience, currently serving as the Director of Product Design & User Experience (UX/UI) at Kestra Financial. Since joining the company, Holly has been instrumental in shaping the design philosophy and user-centric approach that defines Kestra's digital platforms. Her leadership of the design team has fostered a culture of innovation, where design thinking and usability are at the forefront of product development.
One of her key projects includes a comprehensive platform redesign that not only modernized the user interface but also significantly enhanced the digital account opening experience. By conducting thorough UX research, Holly ensured that the new design met the needs of diverse user personas, resulting in a more intuitive and engaging interaction with the platform. Her expertise in interaction design and user interface design has been pivotal in creating seamless user journeys that prioritize accessibility and functionality.
In addition to her project work, Holly is committed to mentoring emerging designers and promoting best practices in usability and design. Her proficiency in CSS3, HTML5, and AJAX, combined with her artistic background—having earned a Bachelor’s Degree of Fine Arts in Web Design & Interactive Media—enables her to bridge the gap between aesthetics and functionality. As she continues to drive design strategies at Kestra Financial, Holly remains dedicated to enhancing user experiences that empower clients and elevate the company’s digital presence in the financial services industry.
