Himanshu Gupta is a seasoned Marketing Manager at Mars, where he leverages his extensive 15 years of experience in the FMCG sector to drive the marketing strategy for a portfolio of iconic chocolate brands, including SNICKERS, TWIX, BOUNTY, and MARS. An alumnus of IIM Lucknow...
Himanshu Gupta is a seasoned Marketing Manager at Mars, where he leverages his extensive 15 years of experience in the FMCG sector to drive the marketing strategy for a portfolio of iconic chocolate brands, including SNICKERS, TWIX, BOUNTY, and MARS. An alumnus of IIM Lucknow with a PGDM and a B.Tech from NIT Allahabad, Himanshu has honed his expertise in business development, competitive analysis, and product development, making him a pivotal figure in the company's marketing landscape.
In his current role, Himanshu leads a dynamic team of Brand Managers and a Customer Marketing Manager, fostering a collaborative environment that encourages innovation and strategic thinking. His leadership is characterized by a strong focus on delivering business goals through effective team management and sales operations. Himanshu excels in crafting and executing marketing strategies that resonate with consumers, ensuring that the brands under his purview not only maintain their market presence but also expand their reach in an increasingly competitive landscape.
Key projects under his guidance have included the launch of targeted marketing campaigns that leverage consumer insights and data analytics, enhancing brand visibility and driving sales growth. His ability to navigate complex market dynamics and implement effective business strategies has positioned him as a thought leader within the organization. With a keen eye for market trends and a commitment to excellence, Himanshu Gupta continues to shape the future of Mars' chocolate brands, ensuring they remain beloved choices for consumers worldwide.
