Hillary McCutcheon serves as Principal at Freshwater Marketing, where she leverages over 15 years of experience in marketing and sales to drive growth for mid-sized B2B companies. In her role, Hillary is instrumental in developing and executing comprehensive marketing strategies that not only enhance brand...
Hillary McCutcheon serves as Principal at Freshwater Marketing, where she leverages over 15 years of experience in marketing and sales to drive growth for mid-sized B2B companies. In her role, Hillary is instrumental in developing and executing comprehensive marketing strategies that not only enhance brand visibility but also significantly increase revenue and market share. Her expertise spans a wide array of marketing disciplines, including digital marketing, content marketing, and event planning, allowing her to create tailored solutions that resonate with target audiences.
At Freshwater Marketing, Hillary leads key projects that integrate market research and strategic planning to ensure that clients’ marketing efforts align with their business objectives. One of her notable initiatives involves implementing data-driven marketing campaigns that optimize client budgets and maximize ROI. By fostering cross-functional team leadership, she ensures seamless collaboration between marketing and sales teams, transforming marketing spend into tangible top-line growth.
Hillary's proficiency in international marketing and business development further enhances her ability to navigate complex market landscapes, enabling her clients to expand their reach and capitalize on new opportunities. Her commitment to business process improvement and logistics management ensures that marketing operations are not only effective but also efficient. As a thought leader in the industry, Hillary McCutcheon continues to set the standard for outsourced marketing solutions, empowering businesses to thrive in an increasingly competitive environment.
