Hillary Burlbaw is a seasoned Marketing Director at Kaplan, bringing over 20 years of diverse experience across agency, corporate, and nonprofit sectors. In her current role, she expertly manages university partner performance, focusing on optimizing leads and enrollments for both online undergraduate and graduate programs....
Hillary Burlbaw is a seasoned Marketing Director at Kaplan, bringing over 20 years of diverse experience across agency, corporate, and nonprofit sectors. In her current role, she expertly manages university partner performance, focusing on optimizing leads and enrollments for both online undergraduate and graduate programs. Hillary's strategic approach leverages a comprehensive suite of digital assets, including affiliate marketing, SEO/SEM, display advertising, and social media platforms, ensuring that Kaplan's messaging resonates with prospective students and drives engagement.
What sets Hillary apart is her ability to craft marketing messages that not only capture attention but also foster lasting connections. She has a proven track record of creating impactful events and memorable branding initiatives that leave a lasting impression, often discussed long after their conclusion. Her leadership in developing and executing high-performing marketing strategies has resulted in significant growth and visibility for Kaplan's educational offerings.
In addition to her marketing prowess, Hillary is adept at collaborating with cross-functional teams to align branding, communications, and sales efforts with overarching business goals. She effectively manages client requests while ensuring that creative outputs meet the highest standards of quality and effectiveness. Her skills in public relations, copywriting, and strategic planning further enhance her ability to drive results in a competitive landscape. With a keen eye for detail and a passion for innovation, Hillary Burlbaw continues to shape Kaplan's marketing landscape, making a meaningful impact on the institution's mission to provide accessible education to learners worldwide.
