As the Chief Communications & Sustainability Officer at Wella Company, Hilary Crnkovich plays a pivotal role in shaping the narrative and strategic direction of a brand that stands at the forefront of the $100 billion beauty industry. With a commitment to empowering individuals to express...
As the Chief Communications & Sustainability Officer at Wella Company, Hilary Crnkovich plays a pivotal role in shaping the narrative and strategic direction of a brand that stands at the forefront of the $100 billion beauty industry. With a commitment to empowering individuals to express their authentic selves, Hilary leads a dynamic team focused on global enterprise communications, advocacy, and government affairs, ensuring that Wella's voice resonates across diverse markets. Her expertise in B2B and B2C brand strategy is instrumental in crafting compelling narratives that enhance brand loyalty and engagement.
Hilary is currently spearheading key projects that integrate sustainability into the core of Wella's operations, aligning with the growing consumer demand for environmentally responsible practices. By championing corporate social responsibility (CSR) initiatives, she is not only enhancing the company's reputation but also fostering a culture of innovation that prioritizes sustainable beauty solutions. Her adeptness in crisis communications has proven invaluable, allowing Wella to navigate challenges while maintaining transparency and trust with stakeholders.
With a background in digital marketing and creative strategy, Hilary is adept at leveraging modern communication channels to amplify Wella's mission and values. Her leadership extends beyond traditional communications; she is a driving force in executive management, guiding the organization through its transformation as a stand-alone entity. Hilary's vision for Wella Company is not just about beauty products but about creating a lasting impact on the industry and society, making her a key figure in the evolution of sustainable practices within the beauty sector.
