Hema Kamineni is a seasoned digital analytics specialist with over a decade of experience in enhancing digital customer experiences through data-driven insights. Currently serving as the Digital Consumer Analytics - Product Owner at Subway, Hema plays a pivotal role in bridging the gap between data...
Hema Kamineni is a seasoned digital analytics specialist with over a decade of experience in enhancing digital customer experiences through data-driven insights. Currently serving as the Digital Consumer Analytics - Product Owner at Subway, Hema plays a pivotal role in bridging the gap between data and strategic decision-making. Her expertise lies in leading global initiatives focused on data management strategy, where she identifies and integrates cutting-edge digital marketing tools to optimize customer engagement and drive business growth.
In her current role, Hema acts as a strategic data integration partner to Subway's Product, Marketing, and IT teams, ensuring that data analyses are effectively aligned with the company’s overarching goals. She spearheads comprehensive analyses to support new feature launches, employing A/B testing methodologies to assess performance and drive conversion optimization across all digital touchpoints. By identifying key parameters, determining success metrics, and conducting rigorous data validation, Hema ensures that every initiative is backed by solid analytics, ultimately informing the product roadmap and enhancing customer satisfaction.
Hema's proficiency in tools such as Adobe Analytics, Omniture, and SAS E-Miner, combined with her skills in business requirements gathering and dynamic tag management, positions her as a subject matter expert in the field. Her commitment to delivering impactful analyses not only fosters a culture of data-driven decision-making at Subway but also contributes to the continuous improvement of the digital customer journey. As she navigates the complexities of digital analytics, Hema remains dedicated to leveraging innovative solutions that elevate Subway’s digital presence and customer engagement strategies.
